Mastering the 2024 Five Towns Real Estate Market: 10 Essential Strategies for Sellers

Introduction

The Five Towns area of Long Island, comprising Lawrence, Cedarhurst, Woodmere, Inwood, and Hewlett, has long been a coveted location for homebuyers seeking a perfect blend of suburban tranquility and urban accessibility. However, with recent economic shifts, inflationary pressures, and evolving buyer preferences, selling a home in this prestigious area requires a nuanced and strategic approach. This comprehensive guide offers ten proven strategies to help you maximize your property’s value and appeal in the current Five Towns market, ensuring you stand out in a competitive landscape.

1. Price Competitively in a Dynamic Market

Recent data reveals that the Five Towns housing market remains robust, with median home prices reaching $950,000 in September 2024, marking an impressive 11.1% increase from the previous year. However, it’s crucial to price your home strategically. While the market is strong, it’s not overly competitive, with homes selling on average for about 4% below list price.

Understanding the micro-markets within the Five Towns is key. For instance, waterfront properties in Hewlett Harbor or luxury estates in Lawrence may command higher premiums compared to more modest homes in Inwood.

Tip: Work with a local real estate expert who understands the nuances of each neighborhood within the Five Towns to set an attractive yet profitable price point. Consider obtaining a professional appraisal to support your pricing strategy.

2. Highlight the Area’s Prestigious Schools

The Five Towns is renowned for its excellent educational institutions, a significant draw for families moving to the area. The Hewlett-Woodmere School District, for example, consistently ranks among the top districts in New York State, with Hewlett High School boasting a 98% graduation rate and numerous AP course offerings.

Strategy: Create a dedicated section in your listing materials that showcases school ratings, special programs, and notable achievements of local schools. Include testimonials from current students or parents to provide a personal touch.

3. Showcase Unique Five Towns Amenities

The Five Towns area offers a unique lifestyle that combines suburban comfort with easy access to urban amenities. Highlight proximity to:

• Jones Beach State Park and other local beaches
• Vibrant commercial districts along Central and Cedarhurst Avenues
• Local synagogues and Jewish community centers
• Golf courses like the Seawane Club in Hewlett Harbor
• Easy commute to Manhattan via LIRR

Action Item: Create a custom map or infographic highlighting these amenities and their distances from your property. This visual aid can be a powerful tool in marketing materials and open houses.

4. Leverage Professional Photography and Virtual Tours

With homes in the Five Towns taking an average of 41 days to sell, making a strong first impression online is crucial. Invest in professional photography that captures the essence of Five Towns living, from your home’s architectural details to views of the local landscape.

Consider creating a virtual tour that allows potential buyers to explore your home remotely. This is particularly appealing to out-of-state buyers or those relocating from New York City.

Pro Tip: Use drone photography to showcase your property’s location within the Five Towns, especially if you’re near waterfront areas or notable landmarks.

5. Time Your Sale Strategically

While the Five Towns market remains active year-round, consider local events and peak seasons:

• Spring (March to May): Traditionally a hot selling season as families look to move before the new school year.
• Summer (June to August): Attract buyers looking to settle before school starts.
• Fall (September to November): A second wave of activity as buyers aim to move before the holidays.
• Winter (December to February): While slower, serious buyers are still active, and less competition can work in your favor.

Consider timing your listing to coincide with local events like the Annual Cedarhurst Summer Sidewalk Sale or the Lawrence Yacht & Country Club’s summer programs, which showcase the area’s community spirit.

6. Address Unique Five Towns Concerns

Be prepared to address potential buyer concerns specific to the area:

• Flood risks in low-lying areas near Hewlett Harbor or parts of Lawrence
• Traffic patterns during rush hour, especially near major thoroughfares
• Property tax rates, which can be higher in certain Five Towns neighborhoods
• Zoning regulations, particularly for those interested in renovations or expansions

Proactively providing solutions or information can ease buyer hesitations. Consider creating a FAQ document addressing these common concerns.

7. Emphasize Energy Efficiency and Smart Home Features

With rising energy costs, homes with energy-efficient features are increasingly attractive. Highlight any energy-saving aspects of your home, such as:

• Solar panels
• Smart thermostats
• Energy-efficient appliances
• Double-paned windows
• Proper insulation

If your home lacks these features, consider making strategic upgrades. Even small improvements can make a big difference in buyer perception.

8. Leverage Social Media and Local Networks

The Five Towns community is tight-knit, with many residents having deep roots in the area. Utilize social media platforms to reach potential buyers:

• Create a dedicated Instagram account for your property, showcasing its best features and nearby attractions.
• Use Facebook groups specific to the Five Towns area to spread the word about your listing.
• Engage with local community pages and forums to increase visibility.

Don’t underestimate the power of word-of-mouth in this close community. Inform neighbors, local businesses, and community organizations about your listing.

9. Stage Your Home to Reflect Five Towns Lifestyle

Effective staging can help potential buyers envision themselves living in your home. Consider the following:

• If you’re near the water, incorporate coastal elements into your decor.
• For homes in more urban parts of the Five Towns, showcase how the space can accommodate both work-from-home setups and entertaining.
• If your home is in a family-friendly neighborhood, stage a room as a children’s playroom or study area.

Professional staging services familiar with Five Towns preferences can be a worthwhile investment.

10. Work with a Five Towns Specialist

The Five Towns real estate market has its own unique characteristics, influenced by factors like the strong Jewish community, proximity to New York City, and the mix of suburban and waterfront properties. Working with a local expert like Greg Berkowitz at BHHS Laffey International can provide invaluable insights and connections within the community.

A local specialist can:

• Provide accurate comps specific to your Five Towns neighborhood
• Offer insights into upcoming developments or changes in the area that might affect property values
• Connect you with a network of local professionals for any necessary repairs or upgrades
• Navigate the unique aspects of Five Towns real estate transactions, including any specific local regulations or customs

Conclusion

Selling your home in the Five Towns during 2024 presents both exciting opportunities and unique challenges. By implementing these ten strategies and working with local experts, you can position your property to stand out in this prestigious market. Remember, the key to success lies in understanding the unique appeal of the Five Towns and effectively communicating that value to potential buyers.

The Five Towns offers a lifestyle that combines the best of suburban living with easy access to urban amenities and beautiful natural surroundings. By highlighting these aspects and presenting your home in its best light, you can attract buyers who will truly appreciate all that this special area has to offer.

Ready to take the next step in selling your Five Towns home? Contact Greg Berkowitz at BHHS Laffey International for expert guidance tailored to the Five Towns market. With years of experience in Long Island real estate, Greg and his team can help you navigate the complexities of selling in this exclusive area.

Visit bhhsli.com/contact to get started on your Five Towns home-selling journey today. Don’t let market uncertainties hold you back – with the right strategy and support, your successful sale in the Five Towns is within reach!